On January 9, China Construction Technology held a 2024 marketing work conference in Beijing to comprehensively summarize the marketing work in 2023, plan and deploy key tasks in 2024, study and judge the market situation, and study and implement relevant work measures. Chairman Sun Shidong attended the meeting and spoke, General manager Zhang Zhonghua made work deployment, deputy general manager An Dingjun presided over the meeting, deputy general manager Zhai Pengyu attended the meeting.
The meeting stressed that it is necessary to unify thinking, build consensus, plan the layout in advance, find the right ideas for work, and fully implement the goals and tasks. It is necessary to do a solid job in regional operation, carry out three key actions of "regional operation, scientific and technological innovation, quality and efficiency improvement", and continue to promote urban deep cultivation. To do a solid job of product marketing, focus on the "three major projects", intelligent construction, green construction, strengthen product thinking, tree firm "R & D generation, application generation, reserve generation" concept, adhere to full marketing, combined with their own product advantages, tell a good science and technology story. It is necessary to firmly promote high-quality marketing, through system coordination, large project undertaking, front-end management and control, improve marketing quality and efficiency, meet difficulties head-on, win breakthroughs, enhance concentration and confidence, and contribute greater strength to the differentiated high-quality development of the company.
The meeting has presented specific requirements for marketing work in 2024. It is imperative for us to align with the national strategy and exert efforts to enhance urban cultivation. We must fully initiate the three-year customer promotion campaign, vigorously drive projects, excel in marketing planning, prioritize product thinking by excelling in new product development and promotional implementation. Moreover, it is essential to strengthen regional and professional collaboration through system linkage, conduct differentiated marketing based on local conditions while anchoring goals, and strive for a successful kick-off. During the meeting, Zhang Zhonghua awarded a marketing responsibility certificate to his department. The Marketing Department (Overseas Department) reported the accomplishment of the 2023 marketing targets as well as the assessment indicators for 2024. The Science and Technology Department of the company along with East China Company, North China Company, and Western Company shared their experiences while each unit's key personnel delivered statements regarding their respective marketing endeavors.